Wednesday, February 25, 2009

Just to Reiterate

Okay, okay! I promise this is the last you'll hear of this (for a while anyway). I was in Evanston, Wy last week and I stopped in a liquor store to "check out the section", and lookie what I found!

Cases and cases of unchilled, room temperature New Belgium Beer. With Fat Tire dead center! And it was all just two miles from the Utah border. It's a good thing that stuff isn't sitting in Utah getting all warm 'n shit; loosing all it's "New Belgiumany" goodness. That'd be a bloody crime! Just say'n...

12 comments:

Ed said...

I can practically see it spoiling! Hope you went for the Alaskan Amber instead, as it evidently can handle a scorching hot 65 degrees...

Douglas said...

Nice job Mikey. I hope this post somehow gets to the folks at New Belgium. Now, can we explain why no Alaskan beers are here, but they are in Evanston?

Colby said...

My best friend/roommate was in Germany this past winter, and happen to run into Jeff Lebesch at a German pub. He asked him why Utah didn't carry any New Belgium brews, and Jeff simply answered he didn't know Utah didn't carry his product. Either Jeff had too many German brew or he doesn't care about his company enough to know who carries his brew.

On another note, my mother works for the DABC in the special orders department, and says that New Belgium has a good chance of being in Utah this year. Because they have so many request for the brewery, that the DABC is highly suggesting a big push for New Belgium Brewery to enter Utah

Cheers!

Mikey said...

Exellent info Colby! If you hear of any news post it up.

Andy said...

Okay, "UNCLE!" And I will edit my previous vociferous defense of New Belgium thusly: I don't care if we ever get their beer in our state. There are many many many other breweries I would prioritize. Did I say this before? I may have. Even just from that area of Colorado, I'd much rather get beer from O'Dell's and Great Divide. The last thing we need is for boring Fat Tire to displace a really good beer that we already have on our shelves. Unless they get rid of that nasty Big Sky stuff. Lord, why did they ever bring that swill into our state?

Douglas said...

+1 on Great Divide. I love the Yeti. Seriously, I am in love with that big furry creature. Among my top four beers ever. However, why do we always discuss getting a new beer, and losing an old one? Why can't we just keep adding without subtracting.

Andy said...

Shelf space/warehouse space. Remember, we are dealing with a monopoly here. If we had multiple retailers, there would be no problem. But the DABC will only import so many products.

Mikey said...

I agree Andy there are so many other great breweries I'd rather have in the market. I think my sarchasm and ironic observations can get lost in the text.

The DABC warehouse is due for a major expansion soon. Hopfully there will be room for more beer.

Mark said...

That same song and dance about cold storage is the reason that Stone won't sell their beer to Utah either. Pisses me off!

Oh well.

Mark

Andy said...

Meh. Once again, we've got bigger fish to fry than Stone. Overrated. Except for the Levitation Amber and the RIS--but those are easy enough to get just across the border. No other Stone beer has ever impressed me. If we could get some AleSmith, Green Flash, or Lost Abbey from the San Diego area, we'd be in business!
I believe Utah has a void of good, strong, hoppy ales. Contact the UBC and let them know what you want them to be brewing as they continue to expand their full-strength bottle lineup:
http://www.utahbeers.com/contact.html

colbylee said...

Oh man I've never had Stone Brewery before. I've only heard good things about it in Magazines and blogs.
Being a former warehouse slave to the DABC...it's true the space is very limited, but it's full of liquors that never move ex. TGIF mudslide mix, any whiskey that's not Wild Turkey or better (not knocking Wild Turkey or whiskey) it's just if the DABC is so worried about space they need to worry about what they sale and what they don't sale.
I know a lot of people think Fat Tire is just the run of the mill brew, but I happen to know a lot of people would love to see it make it's mark here in Utah. If the DABC wants to make more money they should sell Fat Tire because it would sell just like Stella sells, and I think that Stella is a run of the mill brew. If Full Sail can survive in Utah New Belgium would last. (Full Sail isn't a bad brew company, I just think there is a lot better out there.)
Cheers.

Anonymous said...

I'm pretty sure that Alaskan and New Belgium, and any other brewery that has a time limit on warm storage has a reason to do so. No one is out to screw UT beer drinkers, it's a quality issue. Do a favor for me: put a case of evolution amber or full suspension in your living room for 1 month. Chill them down, and then try to convince yourself that it is not oxidized. Compare it to a six pack that you keep in the fridge for 1 month.