As the year ends remember this. Even though beer sales have dipped slightly over the last year due to the economic crisis, sales figures continued to be healthy for craft beer brands, far greater then either imports or domestic macro beers.
And growth by dollars continued to rise, in part due to higher prices, but also due in part to the consumer’s willingness to pay a little bit more for better beer, as seen in the past months sales of local high ABV brands.
This essentially confirmed the recession-proof nature of beer, and especially craft beer. Many Local breweries are continuing to see excellent sales and sales growth in stark contrast to the big guys. Even expanding their operation into the coming year.
Cheers and Happy New Year!