Tuesday, September 11, 2012
With Mormons in the spotlight this election season I guess it was inevitable that a rebranding was in order. Something to catch the eye and something to cause the occasional gasp.
Summer Twilight Kolsch Bier, Wasatch's summer seasonal is soon to get a make-over and become
Wasatch Kolob Kölsch. If your not familiar with Mormon lore Kolob is the heavenly body nearest to the throne of God. Some Mormons consider Kolob to be a planet and is also the inspiration for the fictional planet Kobol within the Battlestar Galactica universe, created by Glen A. Larson, a Mormon.
Kobol Kolsch labels should be popping up in bars, grocery & convenience stores the next month or so, and will likely shine more light on the Wasatch brand and some of the stranger parts of LDS myths.