Monday, February 28, 2011

Ele-What?

You may or may not have noticed this but RedRock Brewing Co's. Elephant Double IPA has undergone a name change. The new "Elephino" label will be in circulation soon and give some corporate hack the satisfaction that they beat-up on a small-ish, non-corporate brewpub. Don't worry the beer inside stays the same.

Well at least that bottle in your fridge is now a collectible. Retire some along with your old St. Provo Girl bottles.

Cheers!

8 comments:

Craig said...

So who is this corporate hack that made them change the name?

Dallas said...

I would guess is the Carlsberg Group.

Mikey said...

Non disclosed.

Anonymous said...

Elephino! Hell if I know!

Goofy McWanker said...

Before long, every word in the english language (including slang) will be owned by a corporation and require consent and/or payment for its usage. Ah....dystopian future.

Douglas said...

Yes indeed, the name Gordon is somehow trademarked? Come on! This stuff is just getting worse and worse. We need to invent fake words to avoid lawsuits.

Anonymous said...

Hey Goofy, I just wanted to politely let you know, I had already trademarked most of the words in your post. You now owe me a beer and 15 push-ups.

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