Wednesday, September 07, 2011

Uinta 2.0

Last April Uinta Brewing Company decided that they were going with a new look. Gone was the iconic bottle cap that we had all grown up with and in it's place, a new - slicker design that took on a more of "outdoorsy" encompassing feel.

Back then we thought it was just the logo. Sure, we anticipated that it would be integrated into the same ol' labels, but I don't think any of us anticipated the scope of change we were in for.

Not only are we looking at new artwork, but and entirely new bottle as well - Uinta designed a custom, proprietary 12 ounce bottle as part of the redesign project. Referred to as the “compass bottle,” the new bottle shape is branded by a 360-degree compass embossed into the bottle’s shoulder. That's it up above. Click on it and check it out. I think it's pretty sharp.

Those aren't the only changes coming your way from Uinta. The Four+ brand is going away and all labels under that brand will now fall under the Uinta umbrella. Who knows, that Rype hoodie that you've been sport'n to all of those artsy-fartsy gallery openings may be a collectable some day.

Uinta’s “Organic Line” replaces the Four+ Series. The Organic Line includes three full-time brands: Baba Black Lager (New!), Wyld Extra Pale Ale; and Monkshine Belgian Blonde Ale. The line features four seasonal brands: Hazel Amber Wheat (new!); Punk’n Harvest Pumpkin Ale; Sum’r Summer Ale; and Hyve Honey Ale.

Uinta’s “Classic Line” will consist of eight full-time brews varying from 4.0 to 10.4% abv: Hop Notch IPA (New!); Cutthroat Pale Ale; Dubhe Imperial Black IPA; Anniversary Barley Wine; Golden Spike Hefeweizen; Hoodoo Kolsch; King’s Peak Porter; and Trader Session IPA. The seasonal brands include Bristlecone Brown Ale; Yard Sale Winter Lager; and Skipping Stone Summer Lager.

Uinta’s ‘Crooked Line’ preserves its tradition of engaging local artists to design the labels for untraditional beers packaged in 750ml cork finished bottles.

You may have noticed that there are three new beers coming. Hop Notch IPA (yea!), Baba Black Lager & Hazel Amber wheat. I have to admit that I'm a little bummed the Gelende name is going away and I'm gunna miss the Anniversary Barleywine labels. As long as the beer is the same, I'll get over it.

I give the guys at Uinta credit, this is no small undertaking. A re-branding of this magnitude ain't cheap. I think the new look will be a hit.

Here are the labels that'll be cluttering up your fridge in the coming weeks. Watcha think?

Click to enlarge


Cheers!

15 comments:

baldismetal said...

So does Yard Sale Winter Lager = Gelande? Also, Skipping Stone Summer Lager is new as well, correct? I personally love the new lables and bottle. Staying progressive!

KAGent777 said...

On the left side of each label is a wonderful little thing. Each label sports a place for a bottled on stamp. I am very happy to see those.

I am also very happy to have another local IPA, looking forward to Hop Notch. (Now if I could only buy that in my grocery store.)

Cheers,
Scott

Ed said...

Picked up a sixer of Cutthroat, and I think my favorite thing is the shape of the new bottles.

The labels look great, too. Nice, consistent branding... Has anyone heard who did the design work?

Mikey said...

Hop Notch, Baba & Hazel are the only brand new beers. I'm still waiting for Uinta to confirm that Baba is "brand new" or if it's the old Black Beer that's been around the brew house's pub for the last few years.

Mikey said...

The Baba is new as it was brewed with organic malt whereas the Black Bier wasn't. Plus the Black Bier was never bottled.

baldismetal said...

Hey Mikey, have you heard of when the Top Notch and Baba might be available to purchase?

kent said...

Wow I like the bottles and the labels. Nice consistent style. A big re-brand can be a dangerous thing and this looks pretty damn cool.

Mikey said...

@baldismetal. I had Baba at the Utah Beerfest, so it is at least kegged. It may be available at the Uinta brewhouse. No release date announced for the IPA.

Mikey said...

Baba will be bottled tomorrow. So I'd guess you can pick some up at the Brewery late tomorrow or Friday. Call first.

Ski Bike Junkie said...

Uinta is really stepping up their game. Will be interesting to see how Wasatch/Squatters respond. My only complaint is that I won't be able to get Hop Notch on tap or at the grocery store.

JT said...

Awesome. I love a redesign - when it's done right. And the ideas and examples in this article look exceptional.

Oh, and the Dubhe is a great beer. Although I can definitely only have 1 at a time.

baldismetal said...

Awesome. Thanks for the info Mikey!

Anonymous said...

does anyone know if uintas "organic" beers actually use all organic ingredients, or if they are just USDA certified organic?

Matthew said...

Any update on the Crooked Line Pumpkin brew release date yet?

Ricky H. said...

I do love the redesign. It really makes me want to pick up their beers and try them all over again. Good job Uinta. Now, I just hope they don't have a limit on the imperial pumpkin...

---Ricky H.